Julie-Anne Rylev-Smith moved her Bloom Flowers family to the most beautiful place in the world all in the name of flowers. With 33 years in the floral trade, Julie-Anne alongside her Danish husband Martin and their beautiful daughters Frida 9 and Zita 7, proudly join the Queenstown community.

Highly respected in the floral industry, Julie-Ann sees the move as an opportunity to share her skills and knowledge with the local community, primarily. They of course also service the influx of tourists to create something beautiful for everyone for that special day - be it a wedding, anniversary, or for one of the many reasons people travel to Queenstown from all over the world to embrace beauty.

“We have such a feast to the eye on a daily basis we almost feel spoiled. How could you be depressed or sad or mad with life? I guess Queenstown makes us remember that or certainly puts things into perspective. In this setting, it is very easy to create and share the passion of beautiful flowers”, quotes Julie-Anne.

In relocating, one of Julie-Anne’s main goals is to host flower shop workshops and customized lessons. Since returning from New York ten years ago, where Julie-Anne managed the Jane Packer Flower School and Designer flower store, she has been itching to get her teaching groove back on.

“New York was a very exciting part of my floral life. I have a huge appreciation for Jane head-hunting me in London and sending me out to New York to run one of her world-renowned stores. The most exciting part of joining the team in NY was designing the Ritz Carlton weekly flowers for their Lobby and executive suits. We ran all over from the Jane Packer flower shop in the Terrance Conran store (situated on the Upper East side, under the Queensborough bridge); I guess once could say the job was never boring!”, adds Julie-Anne.